The service developed by Zone4Play is being distributed by iTouch UK and it will be marketed under the Coral brand in the UK and under the Eurobet brand in other territories.
Zone4Play will receive a revenue share from the ongoing revenues of the service.
In separate news, ISWI subsidiary, Global Interactive Gaming, extended its recently signed agreement with Littlewoods Betdirect to offer ISWI\’s SportXction(R) play-by-play sports betting system over mobile phones.
The latest agreement will allow Littlewoods Betdirect customers to use the play-by-play betting product anywhere they can receive wireless service.
Under the terms similar to the internet agreement, GIG, which provides the technology and operate the system, will receive a share of the wagering revenue. Littlewoods Betdirect has committed to a series of marketing initiatives to promote the product and will be responsible for first level customer support and processing customer financial transactions.
“We are very excited about adding this unique product to our existing suite of mobile offerings. We have been encouraged by the results of our mobile sportsbook launch earlier this year and see great potential for live betting on this platform. It is our intent to launch the enhanced service in the early part of 2006 in preparation for the World Cup, and look forward to a marketing campaign for this new service which will include a combination of on-line and print media,” said Neil Wooding, Head of Mobile for Littlewoods parent company Sportech.
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