British bookmakers are preparing to take up to £1 billion in World Cup bets.
“Britain is the world centre for bookmaking, and the world\’s biggest betting exchanges are based in Britain; that\’s where most of the money on the World Cup will be spent,” said Professor Leighton Vaughan Williams, Head of Nottingham Trent University\’s Betting Research Unit.
“Four years ago, you could bet on who would win a match. Now there is a myriad of bets available that weren\’t offered before – particularly inrunning bets on who will score the next goal, or whether anyone will be sent off,” he added.
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