The UK bookmaker said in a statement the application has been made on the basis of the free movement of services and freedom of establishment under EU law. OPAP has a monopoly to operate sports betting in Greece until 2020, but in 2006, the company\’s CEO, Basile Neiadas, said the loss of the monopoly was not a threat but an opportunity. “The liberalization of the European market means that, instead of having a market of 10.5 million people, we will have of 350 million,” said Neiadas.
William Hill applies for a license to open betting shops in Greece
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