Werder Bremen has recently played the match against Borussia Mönchengladbach with the words “We win!” replacing the Bwin logo on the team\’s jerseys. Both Werder Bremen and 1860 Munich will wear the alternative kit in those German states where the Bwin logo has been banned.
The Austrian sportsbook will also provide the alternative kit to thousands of sponsored amateur clubs, so that no weekend player can be prosecuted.
According to industry experts, one of the first consequences of the clampdown against online gambling in the US, France and Germany will be the reduction of marketing budgets for companies like Bwin, which last year spent EUR 56 million in sponsorships.
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