The multi-million pound campaign builds on Virgin Games\’ current online, print and PR activity in a bid to drive traffic to, and raise awareness of its casino and poker sites.
The online drive, created by digital agency Lean Mean Fighting Machine, will appear on MSN Messenger, MSN Games, Yahoo!, Hotmail and Orange.co.uk. It has been developed to target 25 to 45-year-old users on the entertainment value offered by Virgin Games.
Each execution allows the consumer to click a button and see the effects of a particular casino term – such as \’stick\’, \’double down\’ or \’raise\’ – played out in streaming video.
Calculators
