The Malta-based MrBookmaker.com is one of the leading online betting companies with a strong focus on France and Belgium.
Founded in 2000, last year MrBookmaker had a turnover of EUR 48.6m, gross winnings of EUR 8.8m and a profit from operations of EUR 4.1m.
For the first 6 months of 2005, turnover was EUR 42.0m, gross winnings EUR 9.2m and profit from operations EUR 4.8m.
MrBookmaker.com has 300,000 registered customers and 32,000 active sports betting customers.
The acquisition involves an up front payment of 22.5m in cash, 22.5m in loan notes and 2.4 million shares in Unibet and achieves the intention previously announced by Unibet of establishing a presence in certain important European markets outside the Nordic region.
“There is a very good fit between MrBookmaker.com and Unibet, which was an important factor in determining the partnership. Many companies have shown great interest in acquiring MrBookmaker.com. The main driver was the compelling industrial fit between the companies plus a strong preference from the MrBookmaker.com management for Unibet, being a successful and well-managed company with industrial competence,” said Didier Dewyn, CEO of MrBookmaker.
“Unibet/MrBookmaker.com will become one of the leading European gambling companies. The combined company, with its pan-European coverage, will also be an attractive partner for further expansion. The new group ensures a long-term and wise industrial solution that will create value for shareholders, customers and employees,” said Petter Nylander, CEO of Unibet.
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