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UKbetting to migrate its casino brands to the Playtech software platform

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The online casino software developer confirmed that ukbetting.com and totalbet.com will be integrated with the Playtech platform, bringing the total number of Playtech licensees to 44 and the total of game sites to 139.

Avigur Zmora, CEO of Playtech, commented: “Playtech continues to attract quality operators seeking to enhance their offering and increase their bottom line and I am delighted that one of the UK\’s leading sports content and gaming operators has become a Playtech licensee as a result. This is a clear endorsement of our technically superior product and we believe that our package will benefit ukbetting\’s players by offering a richer gaming experience. This agreement presents a great opportunity to both Playtech and ukbetting and I look forward to a long and successful relationship with them.”

Eric Semel, CEO of ukbetting plc, added: “We are looking forward to working in partnership with such a respected and trusted software developer as Playtech. The Playtech casino product and backend real-time marketing tools are market leaders, and will provide a quality player experience to our users. The integration of our casino brands is the final step needed in order for our customers to play all of our products, namely sports betting, casino, poker, and games from a single wallet.”

Elsewhere, Orbis has entered into a partnership with St Minver to provide the developer of white label solutions with games content, which will be delivered through St Minver European gaming network to top online brands such as Orange, Yahoo!, Littlewoods, Virgin Games and LastMinute.com.