The Advertising Standards Authority to regulate gambling ads in the UK

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Following an agreement with the Gambling Commission, the ASA will regulate both broadcast and non-broadcast gambling advertisements under the Gambling Act 2005.

The Gambling Commission anticipated that the new gambling ad rules, which will be drafted by the Committee of Advertising Practice, will allow gambling to be advertised only as a responsible leisure or entertainment activity and will reflect the Government’s intention that “reduction of harm should take precedence over the maximisation of innovation, consumer choice and economic gains.”