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Strategic alliance between Ladbrokes and INTRALOT

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The two companies have agreed to establish a global strategic alliance incorporating the lottery, betting, casino and gaming markets.

Ladbrokes already provided fixed odds consultancy to INTRALOT for its Greek sports betting operations.

INTRALOT is a state-of-the-art technology provider for lotteries and the alliance will offer extensive synergies for both companies, which have agreed to cooperate on projects concerning State Lottery privatisations.