The British bookmaker provided a trading update covering the 20 week period to May 16, announcing that since early March it benefited from favourable results for both soccer and horseracing.
These good results more than offset the mixed sporting results from January and February which saw some strong weeks, aided by favourable soccer results, and some poor weeks, particularly for horse racing which was impacted by both unfavourable results and fixture cancellations.
William Hill has also announced that it is well positioned to take advantage of the busy sporting programme, which should result in record levels of turnover around the World Cup, and it remains comfortable with consensus estimates of its full year figures.