With the license agreement for the Littlewoods name due to expire in 2010, the Liverpool-based company has recognized the need to develop a new brand for the football gaming business which is expected to be launched in late 2007. Sportech also announced for the full year 2006 a profit of £10.6m on the sale of Bet Direct for £12.5m and a profit after tax from continuing operations of £7.6m (2005: loss of £1.7m).
Sportech to launch a new brand for the football gaming business in late 2007
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