The parent company of Littlewoods BetDirect signed a distribution agreement for Littlewoods Football Pools and Littlewoods Lotto with PayPoint, a leading payment collection network in the UK.
The new service will allow Littlewoods Gaming customers to play Littlewoods Football Pools and Littlewoods Lotto at any of the 14,000 PayPoint outlets using a simple swipe card payment scheme based on the existing Littlewoods Poolscard.
“We are committed to our product portfolio and seek to drive new initiatives to constantly ensure it stays one step ahead of our customers\’ demands. Our distribution partnership with PayPoint will improve not only accessibility to our products but importantly allows our customers a choice of payment options,” commented Ian Penrose, Sportech\’s CEO.
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