Under the deal, Premier Bet will run 4 banners on the MSN Fantasy Football site during the World Cup.
“To date the Group has been focused on, and invested significantly in, the implementation of its infrastructures. The Group is now in a position to begin its marketing activities and this deal with MSN represents IGH\’s first major marketing drive,” commented Thomas Taule, Chairman and Chief Executive of Interactive Gaming Holdings, parent company of Premier Bet.
“The World Cup is an extremely significant betting event and the Group intends to exploit this through the exclusive sponsorship of MSN Fantasy Football. This agreement provides an excellent advertising opportunity through strategic banner advertising on MSN\’s website and further advertising on player newsletters which will increase brand awareness and drive additional traffic to the Group\’s websites,” continued Taule.
“We are delighted that Interactive Gaming Holdings has chosen MSN for their first online sponsorship agreement. The ultimate fantasy team competition is a great way to encourage new users to MSN.co.uk during the World Cup period,” said Katy Adelson, Digital Marketing Manager at MSN UK.
Elsewhere, British independent bookmaker Sunderlands celebrated its 60th birthday with the launch of a new online betting site sunderlands.eu. The new site operates from Malta and offers betting, poker, bingo and backgammon.
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