The casino and poker software developer hired stockbroker Collins Stewart to advise on strategic options, which include a possible listing on the London Stock Exchange.
Playtech is controlled by an Israeli entrepreneur, whose stake is expected to be worth as much as £300m if the company lists with a £500m valuation.
However, sources close to the company suggest that a trade sale is a more likely option, as the recent negative sentiment towards online gaming stocks has made it harder for gambling companies to float on the market.
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