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Playboy to launch internet poker site

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CryptoLogic will be the sole software product used for the Playboy internet poker site. The companies already have a similar exclusive arrangement announced on May 10 to launch a new Playboy casino site. The agreement comprises a complete turnkey solution including customer support services, e-cash management and marketing support. Playboy plans to market its internet gaming sites in markets around the world, excluding the US.

“Whether it\’s on TV, in print or online, Playboy is one of the world\’s premier entertainment brands, and CryptoLogic\’s poker software can take it to new people and new places,” said Lewis Rose, CryptoLogic\’s President and CEO. “Playboy will soon join other blue-chip companies that use both our casino and poker products to bring more innovative entertainment concepts to gamers around the world.”

“In CryptoLogic, Playboy has found an innovative and proven partner who can help us capitalize on the growth and excitement of online poker,” said Playboy\’s Chairman and CEO Christie Hefner. “With CryptoLogic\’s technical and industry strength and Playboy\’s global brand reach, our goal is to deliver an exceptional Playboy-gaming destination for online players.”

“We\’re eager to expand our relationship with the addition of a Playboy poker site,” said A.J. Slivinski, WagerLogic\’s Managing Director. “This agreement reinforces the value our products and expertise can provide to the world\’s top gaming and entertainment brands.”