PartyGaming to launch PartyCasino in early 2006

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The company will look to maximize the cross selling opportunities provided by its poker userbase, leveraging the brand value of PartyPoker into its new casino offering. 

PartyGaming Chief Executive Richard Segal admitted the casino side of the business had been neglected until now.

“Going forward there are now people 100% focused on casino with the resources to take the business forward,” he said.

PartyCasino and PartyPoker will be using a shared wallet.