Under the exclusive deal, bookmakers using the Orbis OpenBet platform will be allowed to interact directly with the Betfair system, through a data feed accessing Betfair markets, prices and events.
Orbis clients include Ladbrokes, Sky Bet, Victor Chandler, Tote, UKbetting, Paddy Power, Blue Square, IGH, Globet, Littlewoods and Betway.
David Loveday, Managing Director of Orbis commented: “This is a truly individual partnership. Our collaboration with Betfair will permit Orbis OpenBet customers to benefit from a ground breaking new service. This deal minimises risk for operators, with the ability to offer more competitive prices delivered via the Betfair Exchange. In Betfair we have secured the perfect partner.”
Niall Wass, Commercial Director at Betfair said: “We are delighted to be delivering integrated exchange functionality to some of the most respected names in the bookmaking industry and in Orbis we have secured the perfect partner to do it. With more bookmakers using the OpenBet software than any other system, they are the clear market leaders in this field. Both companies are keen innovators in their respective fields and this new product will empower the bookmakers with more options to manage their business than ever before.”
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