The interactive television betting platform allows SKY Italia’s customers to place bets through Italian bookmakers Snai and Italbet on their television set.
By clicking a button on their remote control, customers will be given the choice of betting through both operators’ betting systems, providing that they already have a valid account with the selected operator. Viewers will then be able to choose from a range of sports bets, which are updated in real time as new betting opportunities arise.
When a user places a bet, the information is encrypted and sent securely through a telephone line back to the bookmaker, with users receiving a confirmation receipt on their television screen.
“We are very pleased to be partnering with SKY Italia on an industry first in Italy. Our middleware provides a very intuitive and attractive user experience, giving SKY Italia’s customers a full range of sports bets that are normally only available through a betting shop or online. This should open the market to more casual betters, who may not otherwise have participated in these activities. In addition to the ease of use, the strong encryption and parental control features make it a very safe offering for consumers,” commented Jesper Knutsson, VP Interactive TV of NDS.
“This is a fantastic product and we are very grateful to be working with NDS, an established leader in the field. Our customers will now be able to enjoy the convenience of placing bets on sporting events through the comfort of their own home. This makes the entire process easier and attracts an entirely different type of audience to the market, something which our bookmaking partners will find very compelling. Utilizing NDS’s encryption technology and expertise in designing advanced middleware solutions, we have delivered a very attractive offering which we will continue to develop moving forward,” added Ivano Airoldi, Director Business and Interactive of SKY Italia.
Calculators
