Microsoft Network UK has launched MSN Bingo on the Bingos.co.uk platform using Parlay Entertainment software.
“The fact that MSN Bingo UK is now part of our UK bingo platform confirms our status as a market leader in the United Kingdom. It is also recognition of the quality and integrity of our games, and of the vibrant community we host,” said Dominc Mansour, Chief Executive of the company that operates Bingos.co.uk.
“We anticipate that this agreement with MSN could increase the exposure of Bingos.co.uk to millions of players who may not yet have discovered the game of bingo online,” said Peter Trinz, Senior Vice President for Parlay Entertainment.
“This agreement is further proof that online bingo is emerging as a softer gaming opportunity that has much wider appeal than traditional online gambling. More and more big brands are interested in the mass-market appeal and socially acceptable nature of bingo”, he added.
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