Shares in the parent company of Empire Poker and marketing firm Tradal jumped 8 per cent to 190 pence in early trading, and only later in the day slipped back at 178 pence, 2 per cent above their issue price, valuing the firm at over 520 million pounds.
The company\’s placing raised £123.5m that will be used to fund a marketing programme to expand the player base in selected European countries, while maintaining its strong positions in the US and Canada markets.
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