The technology, developed by Interactive Systems Worldwide subsidiary, Global Interactive Gaming, will be incorporated into BetDirect\’s website.
GIG will furnish the technology and operate the system in exchange for a share of the betting revenue. Littlewoods Betdirect will support the product with an extensive marketing campaign and will be responsible for first level customer support and processing customer financial transactions.
The two companies continue to evaluate the possibility to deploy the technology across Littlewoods Betdirect\’s existing mobile phone and interactive television platforms.
Calculators
