The service is being provided to Ladbrokes Xtra, a new betting environment being rolled out to approximately 2,000 Ladbrokes shops across the UK and Ireland, and will include content from premier North American tracks.
“Ladbrokes Xtra is an exciting new initiative for us which is focused on creating an entirely new customer experience within our shops,” said Richard Ames, Retail Commercial Director of Ladbrokes. “One of the centerpieces of this service will be U.S. racing, and we are delighted to have MEC on board as a partner supplying top-quality U.S. content.”
“This is a great opportunity to build direct relationships between high-quality U.S. tracks and the largest distribution network in the U.K.,” said Tom Hodgson, President and Chief Executive Officer of MEC. “As British betting shops turn to international racing to extend their product offerings, we believe there is great potential to build U.S. racetrack brands with some of the most avid fans in the world.”
In separate news, Ladbrokes started offering to its European customers the option to deposit and withdraw funds to/from Paypal accounts.
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