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Ladbrokes opens a casino and sports bar in London

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Britain’s largest bookmaker returns to the casino industry after a gap of more than five years with the opening of the Ladbrokes Casino and Sports Bar at the London Paddington Hilton hotel.

In separate news, Ladbrokes Chief Executive Chris Bell has confirmed that the bookmaker is in the early stages of talks with the Vietnamese Government over a new soccer betting lottery due to launch next year.

“Our presence in China, where we are acting as consultants on the opening of China’s first pool betting shops, has opened up other opportunities in Asia, including Vietnam,” said Bell.