Over 75,000 punters have tried the live betting technology developed by Ladbrokes in association with Victoria Real and launched at the start of the second Ashes test in September 2005.
Patrick Jay, General Manager for eGaming at Ladbrokes, said \’Bet in Play\’ really enhances the betting experience of customers looking for a live betting format to go with live sport on television.
Brian Macsweeney, Executive Producer for gaming and gambling at Victoria Real, said the application developed in Flash is less than 30K in size yet delivers a full-featured live betting experience with very fast speed and response times.
Calculators
