Global Interactive Gaming, a subsidiary of Interactive Systems Worldwide, has signed a letter of intent with Hipodromo de Agua Caliente, one of the Latin America\’s largest gaming companies. Caliente owns or operates 160 betting shops, known as Race & Sports Books, throughout Mexico, Central and South America and the Caribbean.
GIG will provide software and services which will enable Caliente to offer an enhanced play-by-play sports betting service in its Race & Sports Books. These enhanced betting markets will also be deployed on Caliente\’s Internet website.
“We are very pleased to sign this LOI. Not only is Caliente a prominent and well-positioned partner in Mexico and elsewhere in Latin America, but also this agreement signifies a number of firsts for our Company: Caliente is GIG\’s first non-European partner and this agreement will be the first straight licensing transaction signed by GIG, where GIG will not bear the operational expenses of running the system. After a successful launch, our goal is to replicate this model in other parts of the world, and discussions are underway with other potential licensing partners,” commented Bernard Albanese, CEO of ISWI.
“We are very proud of this new engagement that will revolutionize the concept of our Race & Sports Books, providing our patrons with the ultimate real-time, play-by-play betting experience,” added Victor de La Fuente, Corporate Director of Wagering and New Projects for Caliente.
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