The ISWI subsidiary will provide software and services to allow Sportingbet to offer an enhanced play-by-play betting service throughout the course of a sporting event. The betting markets, which will be integrated and offered alongside Sportingbet\’s existing offerings, will be deployed across Sportingbet\’s websites throughout Europe.
GIG, which will receive a share of the wagering revenue, will manage the fast resolving in-run “play-by-play” wagering markets, including their creation, the setting of initial odds and subsequent odds changes, their closing and their eventual settlement. Sportingbet will accept the wagers and manage the bookmaking on all markets.
“We are optimistic that this enhanced product, offered throughout Europe through more than twenty websites, will benefit both companies. We look forward to aligning ourselves with Sportingbet to offer their customers the most comprehensive in-run betting service available to the public,” commented Bernard Albanese, President of ISWI.
“We are excited to be able to offer this seamless solution for the innovative betting opportunities made possible by the SportXction(R) system. This service will enhance our live betting service by significantly increasing our customers betting opportunities,” said Kenny Alexander, Managing Director of Sportingbet Europe.
Calculators
