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Gamesys is considering an initial public offering

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Gamesys is the parent company of Jackpotjoy.com, a website licensed in Curacao, which is a leader in the soft gaming market with more than 500,000 players.

The company is believed to be in the final stages of talks with financial advisers about a possible £100m floatation.

Michael Mee, Gamesys\’ Finance Director, confirmed they\’re looking at strategic options, “possibly a float on the AIM or a sale to a larger gaming group.”

Leisure analysts said the unique nature of Jackpoyjoy could make it attractive for firms such as Sportingbet, Rank and Party Gaming looking to offer bingo and skill-gaming products, which are seen as the next boom areas for internet gambling after the success of online poker.