The owner of UK\’s fourth largest betting shop business has just launched an online casino through its internet arm Betfred.com.
Done invested £4m on a cutting-edge software, which has been perfected over the last three years, and plans to spend £5m on marketing, which will be doubled next year.
“Online at the moment is the sexy industry, it\’s a worldwide business and the growth is phenomenal,” he said
“It\’s the new gold rush, but my belief is that the gold rush will stop and it will be the players who know what they are doing who will make the money. Over the next three years there will be a lot of rationalisation.”
“Some people will go out of business because they don\’t have the right skills. We have the experience and the brand name and the resources to succeed.”
Done expects the online casino to exceed £250m in turnover within an 18 month period and to be profitable in the next two years.
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