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Betsson launched the new website

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After nine months of development, Betsson is now looking to increase its market presence in a number of geographical locations aiming to further challenge the national gambling monopolies.

The new Betsson, which includes betting exchange, sportsbook, casino and poker rooms, has also been developed in order to offer additional products that the company is planning to launch during the year.

“We have evolved from being a pure betting exchange to becoming a real gaming portal destination and our new site reflects our growth in the past 12 months,” said Pontus Lindwall, Cherry Chief Executive.