BetonSports to pursue strategic acquisitions

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The Costa Rica-based bookmaker provided a trading update following the sale of the 43% of the company\’s shares to Evolution Securities.

BetonSports reported that the integration of Easybets, the bookmaker facing the Asian market acquired in May 2005, is progressing well and offering excellent opportunities for cross selling.

The company intends to pursue a number of further acquisitions to extend, improve and diversify the services offered to customers and their geographical spread.

The Directors of BetonSports expect the profit before tax for the first half of the year to be ahead of the corresponding period last year, with margins that have continued to be strong following the trend experienced at the end of the last financial year.

The advertising and marketing budget for the US facing business this year is $14.4m, split evenly between offline and online channels, and over $10.0m has already been placed or committed.

New payment processors are being added to provide a wider range of options for customers, while the company is planning to introduce a new global gaming platform after the Superbowl in February 2006.