Earlier this week, BetonSports claimed revenues had been significantly affected by a lack of advertising opportunities in the US and issued a profit warning.
“A significant number of radio stations and other advertising mediums have withdrawn advertising which had already been booked and paid for,” the company statement said.
We were led to conclude the bookmaker had been affected by the attempted clampdown by the US department of Justice, but industry sources have reported that the firm had allegedly pulled out of a series of radio commercials in the US that it had previously booked, which were then offered to competing bookmaker operators, casting serious doubts on BetonsSports’ claims that media outlets refused to broadcast pre-booked ads.
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