The two companies have signed an agreement, initially for a period of four seasons, guaranteeing that the online bookmaker\’s logo will be seen on the team\’s jerseys in all national and international matches.
“We have set ourselves the goal of establishing betandwin as the leading international online gaming brand. In view of the fact that soccer is easily the most important and most attractive betting sport, it obviously makes sense to seek a partnership with an internationally known, successful top club,” said BetandWin Co-CEO Manfred Bodner.
“We are pleased to have found a perfect partner in the Italian Milan team, and are proud to have met Adriano Galliani, one of the most influential personalities in European soccer today, during the course of our negotiations,” he added.