Chief Executive Ed Ware said that when 32Red Plc acquired Bet Direct last summer there were a number of problems. “One of them was they hadn’t invested enough in the internet side, and instead had concentrated on interactive TV and the telephone side of things. There were also some issues regarding trading. They were doing an awful lot of hedging. It looked like Sportech wasn’t prepared to take the risk. It meant they weren’t making enough money to pay the bills. Also, commercially Bet Direct wasn’t making the most of its position,” said Ware.
Bet Direct to focus on the British and Irish markets
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