Elsewhere, Betfair has signed up as the title sponsor for a series of aerobatic races known as the Aero GP. “The fast and furious nature of the competition is akin to some of our in-play betting markets and the pilots show a level of skill and nerve that any poker or game player would be happy with,” commented Alex Eade of Betfair.
Coral.co.uk has hired sports marketing specialist 141 Worldwide to promote its partnership with rugby union\’s Guinness Premiership.
BWin Italy is the new main sponsor of X-Five, a soccer league which organizes futsal and beach soccer tournaments in Italy.
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