The service will enable users to view the entire ATR\’s live horse racing feed on a 3G video handset and place bets on the action with William Hill.
“We\’ve been looking for some time at what opportunities 3G might afford us, and we\’re pleased to be working with ATR to deliver this service in a market that we believe has a lot of potential,” said William Hill Chief Executive, David Harding.
“The technology is ideally suited to coupling horseracing content with a betting application, in a service that is very straightforward to use, with no need to download special players,” added ATR Chief Executive, Matthew Imi.
Calculators
