The compliance team of the Advertising Standards Authority monitored 784 advertisements across the UK, including 312 press and magazine ads, 344 internet banner or pop-up ads, 56 TV ads, 31 radio ads, 28 direct mailings, 8 circulars and 5 outdoor ads, and found that only seven of them breached ASA’s code.
Five ads were said to have appealed to children, one purported to increase self image and lead to financial security and one equated gambling with sexual success
“The ASA understands the concerns of many members of the public about the potential for harm from irresponsible advertising. Our prime concern is protecting consumers, particularly the young or vulnerable, by ensuring that advertising for gambling products adheres to high standards. The results of this compliance survey are confirmation that advertising self-regulation is working effectively and that advertisers in the gambling sector are demonstrating a proper concern for social responsibility in their marketing communications,” said Christopher Graham, Director General of the ASA.
“The Gambling Commission welcomes the publication of this survey which demonstrates the widespread commitment of licensed gambling operators to the advertising rules. The Commission will continue to work closely with the Advertising Standards Authority and its own licensees to make sure the codes of practice are effective,” commented Andrew Lyman, Director of Monitoring and Enforcement at the Gambling Commission.
Calculators
