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888.com looking to be a predator rather than a prey

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Gigi Levy, Chief Executive of the online gaming operator, told Reuters that 888 plans to launch the first element of its new sports betting offering by the beginning of next year. The 888 Sportsbook is expectyed to be a white label of Rank’s Blue Square. Levy also said there will be another deal by the end of the year. “It’ll be something that doesn’t cost much but hopefully makes a lot of money,” he said.