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Elsewhere, 888 announced an agreement to be the official club sponsor of Toulouse Football Club in a further roll-out of the multi-channel marketing strategy to grow the company\’s non-US customer base by strengthening 888\’s leadership position in Continental Europe.
888 already sponsors Middlesbrough Football Club where its shirt sponsorship deal has been a huge success. Earlier this year 888 also signed a five year deal to be the sponsor of the World Snooker Championship. John Anderson, Chief Executive of 888 said: “The 888 brand is core to our marketing strategy. It is not only critical as a differentiator but a recognisable brand builds trust which is a key consideration affecting a consumer\’s choice of provider. Our investment in sports sponsorship has yielded terrific results to date in the UK, which was our fastest growing territory last year. Our strategy is to roll this out through Continental Europe and I am delighted to announce this agreement with Toulouse as evidence of that strategy being put into practice.”
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