Nascar gives green light to nationwide betting sponsorships

Wagerallsports

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Report: Nascar gives green light to nationwide betting sponsorships

Stock car series also in talks with gambling firms over data licensing deal.
  • Posted: January 22 2019


US stock car racing organisation Nascar will allow its teams to have gambling sponsors at all events from the start of the 2019 season, according to SportsBusiness Journal (SBJ).

Nascar was originally only going to allow teams to promote gambling companies on their cars at the three tracks in states where sports betting is legal, but new regulations seen by SBJ show that the series has since relaxed its stance.

However, partnerships with betting brands will not be permitted to include add-ons such as in-car camera angles due to legal issues over advertising gambling companies on media platforms in states where sports betting is not yet legal.



SBJ also revealed that Nascar is on the hunt for betting partners in the areas of data, marketing and integrity. The series is reportedly already in talks with a number of gambling firms over a league-wide data licensing deal starting this season that would create ancillary revenue for teams.

Meanwhile, on the marketing front, Nascar is targeting one major sponsor that it can promote across all platforms, including the league, teams, tracks and TV networks.

Finally, Nascar has already enlisted the integrity services of Sportradar to monitor sports betting markets, while the company will also be hosting industry seminars. The series also plans to issue rules on sports wagering to teams later this month.

Nascar returns for its 2019 campaign on 17th February with the season-opening Daytona 500 in Florida.
 

BMR_Brad

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Formula 1 has also been signing data deals for 2019. Both series seemed to start talking about it at the same time, not too many months ago.

With the incredible amount of real time data available from motorsport, I'm interested to see if we get any new/innovative live betting products from it.
 

Eweryin

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I remember that I was delighted to hear that NASCAR gives the green light to bookmakers. I was a massive fan of this kind of sport, so for me, it was a very remarkable piece of news. Anyway, I am a very gambling-addicted person that always likes to make bets. So when the Champions League final, I made a huge bet, and I expect to win it. I've learned a few tricks reading the leading sportsbook of all times. There I've discovered fascinating details that are good to know when making a bet. I am delighted with the winnings I cashed out last period.
 
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BMR_Brad

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Thanks to the data deal, the new USA licensed books have some great offers for NASCAR bettors this year.

And live betting and in-race cashouts.

Real game changer. Hope it spreads more widely to other jurisdictions.
 
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