Newcomer Circa Sports Expands US Footprint

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Patrick McCaffery of the Hawkeyes blocks a shot. Despite having no pro teams, Iowa is a top-10 friendly state thanks to it's college teams. Stacy Revere/Getty Images/AFP

A relative newcomer on the broad US legal sports betting scene, Circa Sports signaled Thursday their hopes to expand into a national brand with an announcement that they are going live in a third jurisdiction within the US gambling space. Circa Sports added Iowa to their list of market access states and now joins Nevada, where the company is headquartered and Colorado.

The launch comes thanks to a partnership agreement with Wild Rose Casinos & Resort in Iowa. It follows up on Circa’s five locations in Nevada including what the company calls “the largest sports betting experience in the world,” in Las Vegas and most recently the healthy Colorado market.

“We are thrilled to expand Circa Sports to Iowa and the Midwest,” said Derek Stevens, CEO of Circa Sports. “Iowa marks the third state of operation for our mobile app, and we’ve appreciated the collaboration with Wild Rose and Iowa Racing & Gaming Commission on bringing this launch to fruition.”

Circa’s Slightly Different Approach

During this time of intense competition within the US legal sports betting space, a slightly different approach to their platform may serve Circa Sports well in the Iowa market… or it may not. Call it a more laid-back approach to gambling.

The company’s angle includes their having some of the best pricing and betting options in the country. With better odds comes better payouts for its customers, Circa will offer unique future bets in parlays and two-sided yes/no future betting which aren’t common wagers found on some of the bigger names in the market.

A recent Circa press release boasted “the highest limits, lowest hold percentages and best customer service of any offering in the state.”

Circa, on its face, seems to appeal to a “high roller” category of bettor because of the intangibles but is just as alluring to casual bettors that will now get a crack at Circa’s platform in Iowa.

The Iowa Market

Circa Sports becomes the thirteenth mobile sports betting operator to go live in the state of Iowa – there appears as though there is plenty to go around though.

The Iowa market has gained and maintained a top 10 spot on the list of most bet-friendly states in America despite the lack of a pro sports team. That said, their beloved college programs such as the Iowa Hawkeyes Football team, which currently rank third in the nation have provided plenty of action for the state’s sportsbooks.

Iowa has done well for itself considering they rank 33rd in terms of population in the US with 3.1 million residents. It is always in the month-to-month top 10 list of the most bet-friendly states in the country and has a record-handle of $161.4 million. September’s numbers should take Iowa over the $1 billion lifetime handle mark – a major milestone for the market there.

More Coming From Circa?

Circa Sports has made a name for itself in Nevada and is now ready to show the rest of the country what all of the hypes are about. A move to the Midwest could be a sign of things to come for the sportsbook. Further moves east will take the sportsbook provider right into the thick of the biggest markets in the country. New Jersey and Pennsylvania could reasonably be a next step.

Until then, another state gets to experience the Circa Sports experience and the sports betting provider gets to spread its wings a little more. While market share in the tough and established Iowa scene may be a big ask, Circa Sports will attempt to make a few waves in the Iowa scene.