One of the leading prediction market platforms, Polymarket, has been active in the New Year, seeking and successfully partnering with several major corporations to expand its sphere of influence in the rapidly growing prediction market.
One of the leading prediction market platforms, Polymarket, has been active in the New Year, seeking and successfully partnering with several major corporations as its growth begins to overlap with the U.S. sports betting market, to expand its sphere of influence in the rapidly growing prediction market.
Golden Opportunity
Polymarket became the exclusive prediction market for the upcoming 83rd Annual Golden Globe Awards, which was broadcast on CBS and streamed live on Paramount+ this past Sunday. The prediction platform integrated its Golden Globe markets during the show and has now reached an entirely new audience that it hopes will engage in the trading contracts being offered on the many nominees.
“Win the Night” campaign and CFTC status
“Win the Night” is the tagline Polymarket used to attract the audience to its site and allow viewers to place “bets” in all 50 states due to its status as a licensee of the federal Commodity Futures Trading Commission (CFTC). According to the company’s press release, it will furnish “integrated branding and real-time market insights designed to enhance audience engagement.”
Shayne Coplan, Polymarket CEO and founder, stated, “The Golden Globes have long been a place where audiences debate and predict what will happen next. Polymarket reflects those expectations through markets spanning entertainment and culture, and this partnership brings that perspective directly into one of awards season’s biggest moments. But pairing cultural debate with market-based probabilities, we’re giving fans a new, more interactive way to follow the show as it unfolds.”
The collaboration will allow viewers to have some financial skin in the game, which is intended to boost ratings for the show and increase traffic, as well as awareness, to Polymarket’s site. According to the data, last year’s 82nd Golden Globes showed an increase of 124% of social media interaction, and this year that engagement is expected to climb even higher with Polymarket offering odds on the various categories.
Polymarket Loves New York
Earlier this month, Polymarket also announced partnerships with Dow Jones’ digital platforms, including The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily. That demographic is expected to fit nicely into Polymarket’s, considering those readers are likely to invest in financial trading.
After the deal was signed, Almar Latour, CEO of Dow Jones, stated, “We’re making prediction markets data available to our users because it’s a rapidly growing source of real-time insight into collective beliefs about future events.”
Polymarket Signs Deal with New York Rangers
But that’s not all. Polymarket also inked a deal with the NHL’s New York Rangers, allowing access to the team’s digital dashboard as well as TV broadcasts and Madison Square Garden, home of the four-time Stanley Cup champions.
“This is a landmark partnership for the Rangers in this new and exciting category, and Polymarket is the perfect fit as one of the most reliable and forward-thinking prediction market operators,” said Jamaal Lesane, chief operating officer of MSG Sports. “Polymarket becomes not just an Official Partner of the Rangers, but they will also be involved across digital channels, fan activations, and promotions at Rangers games.”
Polymarket had previously signed a partnership deal with the NHL in October, and comes hot on the heels of the Chicago Blackhawks becoming the league’s first franchise to team with a prediction market in December when it signed an agreement with Polymarket’s rival, Kalshi.
