Mario Lopez, a ’90s sitcom star, has been signed by Hard Rock Bet, a popular sports betting site, to become one of its brand ambassadors and launch a variety of campaigns that will be disseminated across all media outlets.
Spin Like A Star
Mario Lopez’s heyday may have been in the early 1990s, playing A.C. Slater in Saved by the Bell, but he has stayed relevant throughout the decades with his infectious smile, charming good looks, and boundless enthusiasm. Lopez has popped up as a guest host on TV shows and has maintained his youthful appearance through a disciplined regimen of boxing, jiu-jitsu, and weight training.
Although not necessarily a household name, he is recognizable in the world of television and has enough celebrity, along with an innate affability, that caused the folks at Hard Rock Bet to align with him for their upcoming advertising campaigns. Spin Like A Star will feature Lopez in its TV, print, digital, and in-game experiences as part of the Hard Rock Jackpot Planet, which combines Hard Rock’s recently launched free-to-play social casino app, its digital slot machines, and real Hard Rock rewards.
The Ideal Partner
Daniel Kajouie, managing director of Hard Rock Games, was elated to have Lopez join the Hard Rock Bet team, saying, “Mario Lopez is the ultimate embodiment of the Hard Rock spirit—charismatic, energetic, and deeply connected to entertainment and culture. His passion for the Hard Rock brand and natural ability to engage audiences make him the perfect partner for Jackpot Planet and our ‘Spin Like a Star’ campaign. We’re excited to have Mario on board to help us bring the thrill of our social games to fans everywhere.”
Lopez says he has long been an admirer of the brand, confirming the partnership in an announcement stating, “I’ve always been a huge fan of Hard Rock, so joining Hard Rock Games and being part of Jackpot Planet just feels like a perfect fit. I’m excited to bring that same fun and energy to players everywhere and help make their experience as awesome as the brand itself.”
Unity by Hard Rock
Rewards points and loyalty programs are part and parcel of virtually all sports betting and iGaming platforms, in addition to their land-based casinos. The gaming industry offers these incentives to keep customers coming back for more and curbs switching to the competition, where they will have to start from the ground up to accrue rewards points.
These points can be turned in for free wagers, merchandise, concert tickets, or free stays at one of the company’s resort casinos. Hard Rock has created its Unity program, in which every $1 spent on virtual items in select Hard Rock Games results in one Tier Credit. The more credits a customer accrues, the higher they will ascend in the Unity program’s tier-based system, which will allow them access to greater rewards.
Hard Rock Games is now available in over 100 countries, and its mobile sports betting app has exclusivity in Florida through a compact with the state and its owners, the Seminole Tribe.
