Hard Rock Digital has been stealing headlines recently, and one of those recent strategic moves has to do with extending a pact with Bragg Gaming to bolster its catalog of iGaming options.
Digital Expansion
Many of the best iGaming platforms in the United States are those companies that look outside for titles and offerings from independent tech firms to enhance their online casino gaming catalog. In the most recent instance, Hard Rock Digital has reached a new agreement with Bragg Gaming to develop exclusive online casino slots for Hard Rock Bet and include some of its more popular titles, like Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, as well as content from Bragg’s partner studio partnerships.
New Jersey will be Bragg Gaming’s proving ground, but as the partnership solidifies, the number of iGaming states in which Hard Rock is currently engaged will be included as well. This is the most recent iteration of bespoke iGaming content, as Hard Rock Bet has other content providers that are churning out new titles and finding new ways to engage the user.
Hard Rock Splash ‘n Spin Link&Win highlights the Link&Win mechanism, triggered when the reels stop with six bonus symbols in a round. This was the brainchild of Games Global’s partnership with Aurum Signature Studios, which created the popular attraction specifically for Hard Rock Bet due to their partnership agreement.
Bragg Gaming Also Forges Pact With Caesars
Earlier this year, Bragg Gaming Group also signed an agreement with another powerhouse iGaming brand, Caesars, and is now a full partner with the iconic digital provider.
According to Bragg Gaming Group’s press release, the deal with Caesars was explained thusly:
“The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Bragg’s Remote Gaming Server (“RGS”), as well as further options to license the Bragg HUB product delivery and casino game aggregation platform and Bragg’s Fuze™ player engagement platform, offering experience-enhancing features such as bonuses, free rounds, jackpots, and AI-powered game recommendation engines.”
Like Hard Rock Bet, Caesars is always on the prowl to enhance its catalog of titles and to create fresh content that will not only engage existing customers but will attract new users to the fold.
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, stated, “Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players.”
Stay tuned for the latest updates on this and other major industry developments, including the top-rated sportsbooks.
