William Hill Trading Its Own Horse Racing Prices Online

By Martin Green29 December 2019
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William Hill Trading Its Own Horse Racing Prices Online

William Hill has become the second firm to trade its own prices online up to the off for all races in Britain and Ireland. Flutter Entertainment was the first to break with the tradition of shunning “show” prices generated on the course and now Hills is following in its footsteps. A William Hill spokesman told the Racing Post: “Online, we are now Hills shows. There are no plans at the moment to replicate this in shops.” Flutter claimed trials showed that punters would receive a price equal to or better than traditional board prices 75% of the time when it announced its change of direction.

Paddy Power Betfair owner Flutter Entertainment has ramped up its racing offering by elevated its racing offering announcing a new deal with Arena Racing Company, The Racing Partnership and At The Races. The multi-year, multimillion-pound deal with the racecourse operators will cover Flutter’s UK retail and online racing business, as well as operations in the US – where it owns FanDuel – and Australia. Peter Jackson, said: “Flutter has been a major supporter of horseracing for several decades and this landmark agreement with ARC and ATR ensures this will continue for many more years This wide-reaching deal also demonstrates our commitment to provide the best possible racing experience for our customers, through all possible media channels and across all our brands.”

Bet365 will deactivate its Germany-facing online casino on Monday in anticipation of regulatory changes that come into force on January 1. The Stoke-based operator has instructed affiliates to cease promoting the German casino site, stating that “any promotion of bet365’s non-sports products” must be removed. Germany is expected to implement a new regulatory structure by the summer of 2021, and temporary regulations will come into force on January 1 and run until then. They will require international operators to obtain sports betting licenses from local authorities. Last week Bet365 revealed that founder Denise Coates had received a £323 million pay package for 2018/19, cementing her status as Britain’s best-paid chief executive.

Unibet has agreed to sponsor the men’s European Handball Federation (EHF) Euro 2020 event. The tournament takes place in Austria, Norway and Sweden from January 9-26, with a record 24 teams taking part, including defending champions Spain. "Kindred Group’s decision to expand their presence at the EHF Eurosspeaks volumes about the impact its sponsorship had at the women’s event in 2018,” said Julian Ternisien, senior vice-president at Infront, which brokered the sponsorship deal. “In addition, the fact that all eight packages have been sold for the men’s event highlights the value sponsors continue to put in men’s handball.”

There were 379 hospital admissions for gambling addiction in 2018/19, according to NHS figures. That represents a 28% increase on 2015/16. Claire Murdoch, national mental health director for the NHS, said it is “fighting back against a rising tide of gambling related ill health as more people than ever before are being egged on by shameless gambling firms, not just to take a chance with their money, but with their health too”. She added that the industry should dedicate profits to help addicted customers.