Expekt to challenge Svenska Spel

By Bookmakers Review09 March 2007
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 Expekt to challenge Svenska Spel

Expekt has officially launched on Playtech’s iPoker network. Per Widerstrom, CEO of Expekt, said the company will heavily promote its new poker product on the Swedish market. "We intend to challenge [national operator] Svenska Spel in a big way, by carrying out mass media campaigns and highlighting the stronger quality of our offers when directly compared to theirs," Widerstrom said.