World Cup Bookie Ads Spark Controversy: News of the Week July 16th
By Bookmakers Review17 July 2018
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Politicians and charity leaders are demanding a crackdown on gambling ads after claiming viewers were “bombarded” during the World Cup. During the tournament, ITV ran eight and a half hours of ads, and an hour and a half were run by bookmakers, equivalent to 17%. “One of the only downsides to this brilliant World Cup has been the bombardment of gambling advertising on TV and social media that thousands of children will have been exposed to,” said Labour’s deputy leader Tom Watson. GambleAware chief executive Marc Etches added: “It seems to have gone too far. And for young people growing up there just seems to be a stronger and stronger affiliation between the two [gambling and sport] and I’m wary of that.” Read The Guardian for more on this.

The Advertising Standards Authority received 115 complaints from members of the public about gambling ads during the World Cup. The majority related to the sheer volume of them, while complainants also said children would see them, and others reported breaches in terms and conditions. The ASA is also investigating whether a couple of leading bookmakers put pressure on punters to gamble. New guidelines demand that boomakers cannot use “urgent calls to action when gambling opportunities offered are subject to a significant time limitation; for example, the use of 'Bet now!' during a live sporting event”, and the betting firms are accused of breaching those guidelines with in-play ads. Check out the ASA site for more.

William Hill has admitted that it must improve when it comes to protecting vulnerable bettors and stamping out problem gambling. “We have not taken seriously enough the challenge of problem gambling,” said chief executive Philip Bowcock. “For too long, we’ve talked about individual responsibility and small proportions of adults who experience problems. Every type of gambling product has the potential to cause harm to our customers. That is something we have to recognise and that harm is something we need to face into.” In response to this, it has launched a new campaign called Nobody Harmed to tackle addiction. The William Hill site has more on this.

Bookmakers breathed a sigh of relief after swerving the biggest payout in British betting history when England failed to win the World Cup. The liability was estimated at £150 million as patriotic punters lumped on the Three Lions to secure victory in Russia, but they crashed out at the semi-final stage. The Times has the full story.

Bet Victor has confirmed that a punter who secured a winning bet at odds of 17,042/1 has emerged victorious in its Million Pound Bet competition. The lucky gambler stuck £1 on Uruguay to beat Portugal 2-1, Uruguay to have two corners, Portugal to have 10 corners and Uruguay to have zero cards, all in the same game. That came off and netted him £17,042, but he has now enjoyed a tremendous bonus as he scooped the £1 million jackpot for having the winning bet with the longest odds during the entire tournament. Read the press release for more information.