Bookmaker News of the Week

By Martin Green01 September 2019
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An irate punter is demanding £22,000 from William Hill after receiving a smaller payout than he expected on a six-fold acca. Jake Stevens of Essex correctly guessed how many goals would be scored in six different matches last weekend. He said there would be two goals in Brighton’s match against Southampton, three goals when Man Utd faced Crystal Palace, three between Sheff Utd and Leicester, four between Watford and West Ham, three between Fulham and Nottingham Forest and four between Liverpool and Arsenal. When Lucas Torreira fired in a late consolation for Arsenal, he was jumping for joy. The bookmaker’s football predictor competition, which is open to punters who have made a £10 stake in a William Hill shop, has a cash pot of £50,000. The money is shared between everyone who wins correctly predicts the number of goals in six selected games. Jake went out celebrating with his family after being told he was one of two winners who would share the £50,000 prize. But it eventually emerged that he was one of 19 winners so his prize was much less than expected, as William Hill blamed a computer error. He was eventually given just £2,631.58.

Ladbrokes has been named as the new sponsor of the King George VI Christmas Festival at Kempton Park. The centrepiece race is the King George 1 Chase, which is held on Boxing Day. It is the second most prestigious race of the year for stayers, after the Cheltenham Gold Cup. “There are few races in the calendar that can boast the heritage and prestige of the Ladbrokes King George VI Chase, and it is always one of the top ten betting races in the year, making it a perfect fit for Ladbrokes,” said Simon Clare, Ladbrokes Coral PR director. “Boxing Day and the days following Christmas is one of the busiest betting periods in the year, so this sponsorship has broader strategic benefits too at such an important time for the Ladbrokes business.” Elsewhere, a former Ladbrokes employee has blown the whistle on the firm, claiming it knew about a software problem that showed bets as being accepted when they had actually been refused by its trading team.

Paddy Power is launching a Daily Fantasy Sports product for punters in the UK and Ireland in time for the start of the 2019 NFL season. The firm’s parent group, Flutter Entertainment, recently purchased DFS operator FanDuel and Paddy Power has developed the offering with the U.S. team there. It allows allow players to select multiple line-ups for each day, rather than relying on the outcome of every single match across the whole season. “This has been a truly collaborative effort from our teams in the UK and the US, who have worked closely to create a new, exciting product for customers in UK and Ireland,” said Paddy Power. Meanwhile, charity Samaritans has been criticised over a partnership with Paddy Power Betfair.

Betfred has extended its sponsorship of Rugby League’s Championship and League 1 for a further two years. The bookmaker pledged to “more than double” its financial contribution to the sport outside of the Super League, which is also sponsors. “We’ve enjoyed a great relationship with Rugby League and its supporters and therefore I am delighted that we are now able to further extend our sponsorship of the Championship and League 1 in line with our recent Super League and Women’s Super League agreements,” said founder Fred Done. “Sport provides tremendous content for our digital platforms and we are delighted that through deals like these we are able to be a part of it.”