Bookmaker News of the Week

By Martin Green18 August 2019
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betfair and paddy power sportsbooks

Ladbrokes has ended its sponsorship of the Scottish Processional Football League as part of a social responsibility mandate. The bookmaker has sponsored the SPFL since 2015, but it announced this week that it will not renew it after the current campaign ends. “We have enjoyed a very positive relationship with the SPFL and all the clubs involved and would like to thank them for their support and hard work in making this sponsorship such a success over the last few years,” said Mark Chambers, managing director of Ladbrokes Retail. Ladbrokes and Coral owner GVC has just defended its problem gambling record after a BBC Panorama episode shone alight on addiction. Last month, GVC was hit with a £5.9 million fine for failing to protect vulnerable gamblers. “The case featured by Panorama dates back to 2013-2016, prior to the acquisition of Ladbrokes Coral by GVC in 2018,” said the firm. “Since that period the group has transformed its safer gambling processes, having made significant investment, not only financial but also in human resources and technological advancements.”

Betfair owner Flutter Entertainment is under fire for allegedly accepting bets from a punter that banned himself from the site. A lawsuit claims that property investor Antonio Parante decided to self-exclude himself from Betfair in 2010, but he was able to open a new account after it merged with Paddy Power in 2015. He then put in £20,000, which Betfair allegedly matched. Amarjeet Singh Dhir, a former business associate of Parente, claims he is owed £942,135 after Parente stole from him to feed his habit. Dhir has launched a lawsuit against Flutter, claiming it made no inquiries about the source of Parente’s wealth, and he is seeking compensation. He argued that it would be “unconscionable” for Flutter to keep the money.

Betfred has signed its first commercial partnership deal outside the UK by tying up a two-year sponsorship of Spanish club RCD Mallorca. The Warrington-based bookmaker already sponsors British Masters Golf, the World Snooker Championship, World Matchplay darts, rugby league’s Super League, the Scottish cup and various horse races. “The deal to be the principal partner of the Spanish Club is one we believe will assist our planned expansion both in Spain and internationally,” said founder Fred Done. “I’m delighted with the agreement and I feel that we are joining a club that continues to grow and look forward to being part of an exciting season ahead.” Following Ladbrokes decision to end its deal with the SPFL and Paddy Power “unsponsoring” Huddersfield Town, Betfred said it was “fully committed to responsible gambling and the protection of customers is, and will always remain, at the heart of their business”.

Betway has signed up 2005 Ashes hero Kevin Pietersen as its global cricket ambassador for 2019. The former batsman, who hit more than 2,000 Test runs, will offer tips and insight throughout England’s Ashes series against Australia. "This has already been such an exciting year for cricket and I'm delighted to be working with Betway and sharing my love of the game with fellow fans,’ he said. Paul Adkins, marketing and operations director at Betway added: “We are looking forward to reading his insight and tips. It’s an incredibly exciting time for cricket following the World Cup and we're looking forward to watching the Ashes unfold with Kevin's analysis.”