Bookmaker News of the Week

By Martin Green21 July 2019
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Bookmaker News of the Week

Huddersfield Town FC faced an FA clampdown this week after images showed their new kit emblazoned with a giant Paddy Power sash logo. The story caused a strong backlash online, as anti-gambling campaigners denounced the Irish bookmaker for encroaching so heavily on the team’s new shirts. “Stand up if you hate the kit!” roared Terriers fans at a pre-season friendly in which the team wore the new shirts. Yet it all turned out to be a massive hoax, another piece of powerful stunt marketing from Paddy Power. It has now revealed that it has paid to “un-sponsor” Huddersfield’s kit for the 2019/20 campaign, so the Terriers will be playing without a logo. “Shirt sponsorship in football has gone too far,” said managing director Victor Corcoran. “We accept that there is a role for sponsors around football, but the shirt should be sacred. So today we are calling on other sponsors to join the Save Our Shirt campaign, and give something back to the fans. As a sponsor, we know our place, and it’s not on your shirt.”

Ladbrokes Coral owner GVC is closing its UK call centre and preparing to shift 200 jobs offshore. Staff have have been told their roles could move to Gibraltar and Manila in the Philippines. “Following the acquisition of Ladbrokes Coral last year, GVC has conducted an extensive review of its operations to ensure the business can best meet the needs of its customers while adapting to the changing regulatory circumstances in which it operates,” the company said. “As a result of this review, we have regrettably come to the conclusion that it may be necessary to close our customer service operations in Barking. We regret the impact this will have on our valued workforce and where possible we will seek to find alternative roles for those affected within our wider business.”

This weekend marks the 50th anniversary of the moon landing and the Las Vegas Review Journal marked the occasion with a feature about British bookmaker William Hill suffering one giant loss as mankind took one giant leap. Punter David Threlfall of Lancashire placed a £10 bet in 1964 at odds of 1,000/1 on a man landing on the moon within a decade, and five years later Neil Armstrong took that famous small step, forcing Hills to cough up. Threlfall earned a £10,000 profit, which would equate to more than £100,000 in today’s money. In total William Hill paid out more than £50,000 on the moon landing. “We were perhaps the only people not entirely delighted to see that particular feat of human exploration and ingenuity achieved,” said William Hill. Threldall celebrated his win with a trip to the Bahamas and bought a Jaguar sports car with his winnings. William Hill UK is currently offering 50/1 on a man walking on Mars before the end of 2030 and 1,000/1 on intelligent alien life is confirmed to exist before the end of 2020.

Betfred has become the latest bookmaker to enter the budding US sports betting market after entering into a partnership with Elite Casino Resorts in Iowa. William Hill is already in Iowa and it is flourishing across the US, while Paddy Power Betfair owner Flutter Entertainment is making great inroads with its FanDuel brand. Bet365 and Ladbrokes Coral owner GVC are also trying to muscle their way in. “With Betfred, Grand Falls Casino and Resort will be the best place in Iowa for sports betting at our casino and on a safe and secure platform,” said Betfair boss Fred Done. Betfred has also signed a new deal with Betgenius for football data and trading services.