Bookmaker News of the Week

By Martin Green05 June 2018
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Gross gambling yield in the UK grew 0.7% to hit £13.9 billion in the year to September 2017, according to new stats from the UK Gambling Commission. More than a third of bets are now placed online, as yield in this sector rose 3.7% to £4.9 billion. The new report, available on the organization’s website, also shows that the gambling industry employs 106,366 Brits, illustrating just how important it is to the country’s economy. Meanwhile, there were 1,309,740 self-exclusions on UK online betting accounts between October 2016 and September 2017, and that figure has doubled.

Delaware has become the first U.S. state to seize upon the U.S. Supreme Court’s decision to strike down laws prohibiting sports betting across the majority of the country. Governor John Carney and colleagues assembled at Dover Downs for the launch of sports betting at three Delaware casinos, which can now accept single game and outright futures bets on baseball, football, hockey, basketball, soccer, golf and auto racing. Many other states are set to follow suit in the weeks ahead. Read ABC News for more.

Two online betting sites have felt the wrath of the Advertising Standards Authority for promoting animated games that are likely to appeal to under-18s. The advertising watchdog upheld complaints from campaign group Fairer Gambling about Progress Play, which owns m88.com, and TGP Europe, which runs www.fun88.co.uk. The complainants took umbrage with games like Fairytale Legends Red Riding Hood, Fairytale Legends Hansel and Gretel and Fairies Forest, arguing that they are targeting children. The ASA noted that the fairies, wolves and other animated characters resembled characters from films and shows targeted at children. It also clamped down on games featuring animated images of birds, a polar bear wearing a Santa hat and various animals. The ads have been banned, and the watchdog warned both operators about not releasing material that will appeal to children. Read The Drum for more.

William Hill has extended its sponsorship of the Professional Darts Corporation World Championship, paving the way for a record-breaking expansion for the tournament. The 2018-19 season will now include 96 competitors and a record £2.5 million prize fund, of which £500,000 will go to the champion. Barry Hearn, PDC chairman, said: “The William Hill World Darts Championship has become a phenomenon in worldwide sport given its incredible growth in recent years, but this announcement takes the tournament to a whole new level.The backing of our sponsors William Hill and worldwide broadcasters led by Sky Sports has been matched by the incredible interest from fans who flock to Alexandra Palace every Christmas and watch around the globe.” Read more at the PDC website.

Irish bookmaker Paddy Power has a long, colorful and often controversial history when it comes to TV advertising. Its campaign promoting odds on the outcome of the Oscar Pistorius murder trial received the most complaints of any ad in history. It has also featured a blind man kicking a cat into a tree while playing football, Jesus Christ cleaning up the football industry, a Mariachi band to greet Donald Trump upon arrival in Scotland, betting at the Last Supper, an ad featuring transvestites and inviting Cheltenham racing fans to “spot the stallions from the mares” and many more. Its latest stunt features a team spray-painting a Russian polar bear with a St George’s Cross, and the ad is emblazoned with the caption “England ’til I die,” promoting its markets on the upcoming World Cup. Some people are find it “disgraceful,” according to The Express.